Think

Below is an archive of some of the unique thinking within 5D and press

Aged Care
COVID Crisis

082020

Lyndall Spooner

More

The Trust
Myth

032020

5D

Brand trust has been promoted as the crystal ball of brand health data, but what science went into proving the validity of measuring brand trust? Should you invest in building brand trust to drive growth?

More

CX
Brain

112019

5D

Have you ever wondered… How did your company choose your Strategic CX Metric?

More

The Dirty
Secret

082019

banner

5D

Accurate and representative data is the cornerstone of data led insights – it is the pillar on which any insights and analytics team builds its integrity and reputation.

More

AI IS
LISTENING

122019

5D

Not all chat bots are the same, their design varies based on the core functions they are built to perform. Have you met our chat bot Echo?

More

CX Must Haves

122018

posts image

5D

Many companies start their VoC program with great enthusiasm, only to struggle with proving the ROI of the program investment a couple of years down the track.

More

Confronting
Insights

122017

5D

Customer centricity and mastering the integration of big data is key to business success, and this is dependent on efficiently identifying the most insightful customer feedback in the terabytes of data you collect.

More

Aged Care
COVID Crisis

082020

Lyndall Spooner
More

The Trust
Myth

032020

5D

Brand trust has been promoted as the crystal ball of brand health data, but what science went into proving the validity of measuring brand trust? Should you invest in building brand trust to drive growth?

More

CX
Brain

112019

5D

Have you ever wondered… How did your company choose your Strategic CX Metric?

More

The Dirty
Secret

082019

banner
5D

Accurate and representative data is the cornerstone of data led insights – it is the pillar on which any insights and analytics team builds its integrity and reputation.

More

AI IS
LISTENING

122019

5D

Not all chat bots are the same, their design varies based on the core functions they are built to perform. Have you met our chat bot Echo?

More

CX Must Haves

122018

posts image
5D

Many companies start their VoC program with great enthusiasm, only to struggle with proving the ROI of the program investment a couple of years down the track.

More

Confronting
Insights

122017

5D

Customer centricity and mastering the integration of big data is key to business success, and this is dependent on efficiently identifying the most insightful customer feedback in the terabytes of data you collect.

More

5D in the news…

RESEARCH NEWS 17/06/2019

How Much Tech Does it Take to Replace a Market Researcher?

Advances in technology are disrupting many industries. Lyndall Spooner believes market and social researchers are not immune – nor should they be. Feel free to disagree.

Disruption to the market research industry is likely to have a devastating effect. Maybe it’s time; maybe I’m being too pessimistic. But unless we wake up to the disruption that is already here, I fear our industry will experience a race to the bottom, culminating in our irrelevance. Is that our destiny?

B&T 1 March 2016

How new technology is changing market research

The rapid evolution of technology such as mobility, data analytics, and cloud computing, is changing the way organisations and marketers gain insight, but Qualtrics APAC and Japan MD Bill McMurray says this technology is making it easier to accelerate business decisions through insight gained from the market research platforms.

PC Wire 16/11/2015

Strategic insights company Fifth Dimension chooses Qualtrics technology to reach 1.7 million people in the next 12 months

Qualtrics, the fastest growing CX insights and employee engagement technology platform, today announces a new partnership with research and consulting firm Fifth Dimension (5D) to drive insights excellence in Australia.

Designed to accommodate 5D’s fast expansion as well as greater technical agility, Qualtrics enables 5D to send out surveys to 20,000 people per week and it’s predicted that over the next 12 months, the fast growing insights agency will invite over 1.7 million people to respond providing Australia with the one of the largest insights activities undertaken to date